By Yvonne Trask, Relationship and Event Manager, Philanthropy New Zealand
What better way to start a new blog, from an organisation whose name people struggle to spell, than with a really big word? 2018 drew to a close as a year of the ‘new’: new names for some of our member trusts, new strategies for several and even a wonderful new CEO for Philanthropy NZ (there’s your shout out, Sue. Can I have my raise now?). I thought I’d start the new year with a look at some of our members who have changed their nomenclature* and to find out why.
Pulling a switcheroo with their name, the Community Trust of Southland rebranded to Community Trust South in September last year, explaining, ‘the area we support is wider than Southland. We provide community grants from Stewart Island to Glenorchy, Te Anau to Tapanui and all the places in between, including the Wakatipu area and parts of West Otago.’ The renaming was part of a larger rebranding of the Trust, celebrating its 30 year anniversary. In an era in which global trends promote a greater transparency among funders, this move clarifies the Trust’s massive reach and is sure to prevent confusion for their applicants. Smooth move, CT South. The cheese rolls are on you!
Following the trend of inclusion and community engagement, Nelson Bays’ Community Foundation was renamed Top of the South Community Foundation in November, making clear their broader reach beyond the Nelson region into Tasman and Marlborough.
The eight-year-old Foundation made this decision with full community engagement, inviting feedback from fellow funders and stakeholders to aid in creating a brand that truly represents their geographically diverse community. Cheers, South Toppers!
Moving further North, Rotorua based gaming trust, First Sovereign has rebranded as One Foundation, indicating its now even stronger focus on identifying and managing harmful behaviour and problem gambling. The 15-year-old trust’s ongoing distribution of funds will be the outcome of an increase in customer care. ‘We were the first (gaming) trust in New Zealand to adopt an active sweep register, where gaming rooms are observed every 30 minutes to ascertain any signs of harmful behaviour’ says Chief Executive, Kerry Bird. One Foundation was also the first Class 4 gaming trust in New Zealand to implement an online grants system for its users. Well done, One Foundation. Making things easier for grant applicants and supporting your communities through problem gambling prevention.
The Common Good Foundation was founded as the Catholic Care Foundation in Hamilton in 1982. With its massive area of distribution across the central North Island, the newly named Common Good continues to be grounded in Christian values.
‘’Common Good’ is a key principle of Catholic social teaching‘, the Trust explains, ‘and is defined as “the complete development of all the people of the world…no individual is excluded from the common good”’. The Foundation arefunding managers who bridge the gap between donors and charities, ensuring that together they create the biggest impact in their communities. Following trends of best practice, the Foundation funds overheads and salaries for their grant recipients who work to improve the lives of vulnerable people. Common Good seems to be working toward common excellence as funders.
Four very different trusts with now very different names on their office doors. We wish them all the very best with their innovative and strategic grantmaking this year and hope their children and grandchildren will enjoy drawing on their outdated letterhead in the coming year.
By Yvonne Trask, Relationships and Event Manager at Philanthropy New Zealand.
*Nomenclature means “the devising or choosing of names for things, especially in a science or other discipline”