Giving by businesses makes up a small part of all giving in New Zealand – just 3% according to our most recent survey, Giving New Zealand 2014.
However, while the amount of philanthropic giving by businesses is small compared to other types of donors, businesses also give in other ways. Giving New Zealand found that for every $1 they give in cash they give an estimated $1.43 in sponsorship and $3.27 in donated goods and services.
Why should businesses give?
Businesses that invest in their community:
- build greater staff loyalty and engagement
- build brand and customer loyalty
- enhance their company reputation
- strengthen their competitive edge while strengthening the community
- have a great story to tell.
“Supporting the communities we live in is not only a good thing to do – it is good for business. It positively impacts on our community, our brand and our reputation and it builds staff engagement.”
– Antony Welton, Chair, Vodafone New Zealand Foundation
Business Giving Network
Philanthropy New Zealand facilitates a network for businesses who want to increase their own giving – and encourage other businesses to do the same. To find out more call us on 04 499 4090 or email email@example.com
Philanthropic advisory services
Philanthropy New Zealand offers a consultancy service for businesses who want help with their giving. Find out more.